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The 9 Step System to Get Your Home Sold Fast and for Top Dollar in Arizona

The Real Estate Market Has Changed

Remember not so long ago, when you could make your fortune in real estate? It was nothing then to buy a home, wait a short while, and then sell it at a tidy profit. And then do it all over again. Well, as you know, times have changed. Since markets are constantly fluctuating, real estate markets are unpredictable because of changing prices and interest rates. Therefore, it is now more critical than ever to learn what you need to know to avoid costly seller mistakes in order to sell your home fast and for the most amount of money.


"Buyers are far more discriminating, and a large percentage of the homes listed for sale don’t sell the first time. It’s more critical than ever to learn what you need to know to avoid costly seller mistakes in order to sell your home fast and for the most amount of money.”


The 9 Step System to Get Your Home Sold Fast and For Top Dollar Selling your home is one of the most important steps in your life. This 9 step system will give you the tools you need to maximize your profits, maintain control, and reduce the stress that comes with the home-selling process:

  1. Know why you’re selling, and keep it to yourself. The reasons behind your decision to sell affect everything from setting a price to deciding how much time and money to invest in getting your home ready for sale. What’s more important to you: the money you walk away with, the length of time your property is on the market, or both? Different goals will dictate different strategies. However, don’t reveal your motivation to anyone else or they may use it against you at the negotiating table. When asked, simply say that your housing needs have changed.
  2. Do your homework before setting a price. Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home, but pricing too high is as dangerous as pricing too low. Remember that the average buyer is looking at 15-20 homes at the same time they are considering yours. means that they have a basis of comparison, and if your home doesn’t compare favorably with others in the price range you’ve set, you won’t be taken seriously by prospects or agents. As a result, your home will sit on the market for a long time, and with this knowledge new buyers on the market will think there must be something wrong with your home.
  3. Do your homework. (In fact, your agent should do this for you). Find out what homes in your own and similar neighborhoods have sold for in the past 6-12 months, and research what current homes are listed for. That’s certainly how prospective buyers will assess the worth of your home.
  4. Find a good real estate agent to represent your needs. Nearly three-quarters of homeowners claim that they wouldn’t use the same realtor who sold their last home. Dissatisfaction boils down to poor communication which results in not enough feedback, lower pricing and strained relations. Another FREE report entitled "10 Questions to Ask Before You Hire an Agent” gives you the straight, to-the-point questions you should be asking when you interview agents who want to list your home. You can obtain a FREE copy of this report from my website.
  5. Maximize your home’s sales potential. Each year, corporate North America spends billions on product and packaging design. Appearance is critical, and it would be foolish to ignore this when selling your home. You may not be able to change your home’s location or floor plan, but you can do a lot to improve its appearance. The look and feel of your home generates a greater emotional response than any other factor. Before showings, clean like you’ve never cleaned before. Pick up, straighten, un-clutter, scrub, scour and dust. Fix everything, no matter how insignificant it may appear. Present your home to get a "wow” response from prospective buyers. Allow the buyers to imagine themselves living in your home. The decision to buy a home is based on emotion, not logic. Prospective buyers want to try on your home just like they would a new suit of clothing. If you follow them around pointing out improvements or if your decor is so different that it’s difficult for a buyer to strip it away in his or her mind, you make it difficult for them to feel comfortable enough to imagine themselves an owner.
  6. Make it easy for prospects to get information on your home. You may be surprised to know that some marketing tools that most agents use to sell homes (e.g. traditional open houses) are actually not very effective. In fact only 1% of homes are sold at an open house. Furthermore, the prospects calling for information on your home probably value their time as much as you do. The last thing they want to be subjected to is either a game of telephone tag with an agent or an unwanted sales pitch. Make sure the ads your agent places for your home are attached to a 24 hour prerecorded hotline with a specific ID# for your home which gives buyers access to detailed information about your property day or night 7 days a week without having to talk to anyone. It’s been proven that 3 times as many buyers call for information on your home under this system. And remember, the more buyers you have competing for your home the better, because it sets up an auction-like atmosphere that puts you in the driver’s seat.
  7. Know your buyer. In the negotiation process, your objective is to control the pace and set the duration. What is your buyer’s motivation? Does s/he need to move quickly? Does s/he have enough money to pay you your asking price? Knowing this information gives you the upper hand in the negotiation because you know how far you can push to get what you want.
  8. Make sure the contract is complete. For your part as a seller, make sure you disclose everything. Smart sellers proactively go above and beyond the laws to disclose all known defects to their buyers in writing. If the buyer knows about a problem, s/he can’t come back with a lawsuit later on. Make sure all terms, costs and responsibilities are spelled out in the contract of sale and resist the temptation to diverge from the con-tract. For example, if the buyer requests a move-in prior to closing, just say no. Now is not the time to take any chances of the deal falling through.
  9. Don’t move out before you sell. Studies have shown that it is more difficult to sell a home that is vacant because it looks forlorn, forgotten, simply not appealing. It could even cost you thousands. If you move, you’re also telling buyers that you have a new home and are probably highly motivated to sell fast. This, of course, will give them the advantage at the negotiating table.

For more information about any of our innovative homeowners programs, give us a call.

6231 E Mark Way Unit 17, Cave Creek
$760,000
2 Beds ⋅ 2 Baths ⋅ 7098907 MLS ⋅ 1,780 SqFt.
Experience refined Cave Creek living in this beautifully updated 2-bedroom + den, 2-bath home in desirable Rancho Madera. Thoughtfully redesigned for today's sophisticated buyer, this turnkey residence blends comfort, style & low-maintenance living--ideal as a full-time home or luxurious Arizona retreat. The custom chef's kitchen showcases new quartz countertops & newer stainless appliances, while both bathrooms have been fully remodeled. Additional upgrades include a new heat pump, fresh interior/exterior paint, new bedroom flooring, custom closets, new sunscreens, custom security screen door, tankless gas water heater and whole-home water filtration system. The attached 2-car garage features extended height, custom built-in cabinetry & newer epoxy floor. Outdoors, enjoy the upgraded rubber stone patio--perfect for relaxing or entertaining in the Arizona sunshine. Rancho Madera offers a heated community pool and spa, clubhouse, workout facility and pool table, creating an inviting lifestyle for year-round and seasonal residents alike. Beautifully updated, exceptionally maintained and truly move-in ready--Cave Creek luxury living without the projects! Rancho Madera offers the perfect Cave Creek location--close to charming shops, local dining, art galleries, golf, hiking, outdoor recreation and the unique Western character that makes Cave Creek so special and.... all within walking distance from your front door!

6231 E Mark Way Unit 17, Cave Creek

7180 E Kierland Boulevard Unit 1117, Scottsdale
$1,875,000
2 Beds ⋅ 2 Baths ⋅ 7098834 MLS ⋅ 1,366 SqFt.
Perched on the 11th floor, one of the top three penthouse-level floors of the prestigious Optima Kierland 7180 tower, this exceptional luxury residence offers some of the best views in Scottsdale, with breathtaking panoramic mountain, city skyline, and sunset vistas. Expansive floor-to-ceiling windows frame the scenery and fill the home with natural light. Featuring 2 bedrooms, 2 bathrooms, and 1,366 square feet, the residence boasts soaring 10-foot ceilings, a height found only on the building's top three floors and higher than most units in the tower. The gourmet kitchen showcases a premium Wolf and Sub-Zero appliance package, including a gas cooktop, built-in Wolf oven with convection microwave, integrated refrigerator, and Fisher & Paykel dual dishwasher drawers, complemented by sleek European-style cabinetry, quartz countertops, a designer tile backsplash, under-cabinet lighting, and a generous peninsula with seating. A built-in dual-zone wine cooler (54° and 40°) adds another touch of sophistication, while designer accent walls, motorized window shades, and a new multi-speed A/C unit enhance comfort and style. The versatile second bedroom is currently configured as a home office, ideal for remote work or guests. Both bathrooms feature elegant contemporary finishes, floating-style vanities, and expansive glass-enclosed showers. Two assigned parking spaces, both with EV charging, plus two privately owned storage units are included, and the new owner may assume the rental of a coveted 11th-floor storage closet, one of only two on the floor. Optima Kierland residents enjoy resort-style amenities, including a rooftop Sky Deck with heated lap pool, spa, sauna, steam rooms, cold plunge, outdoor entertaining spaces, and a rooftop running track, plus a state-of-the-art fitness center, indoor basketball and pickleball courts, golf simulator, yoga studio, entertainment lounges, and concierge services. Moments from Kierland Commons and Scottsdale Quarter, this is sophisticated high-rise living at its finest.

7180 E Kierland Boulevard Unit 1117, Scottsdale

29394 N 74th Street, Scottsdale
$3,500,000
5 Beds ⋅ 6 Baths ⋅ 7098831 MLS ⋅ 4,806 SqFt.
Spectacular new construction from AJF Custom Homes on 2.3 acres! The Main House features 3600sf, 3 BR/3.5 BA and a separate 1206sf Guest House. The Main House boasts a beautiful entertainer's kitchen with custom cabinetry, quartz countertops with stunning waterfall island, Wolf and Sub-Zero appliances. The Great Room design showcases an impressive floor-ceiling tiled wall with gas fireplace and artfully illuminated custom cabinetry. A GR telescoping patio door provides seamless indoor/outdoor living and opens to a resort style backyard oasis with heated pool & spa, firepit, plush turf, and oversized covered patio. The luxurious primary bedroom offers a spa inspired bathroom with glass & tile enclosed shower, soaking tub and a designer closet with custom cabinetry & washer/dryer capability All bedrooms are generous, with lavish en-suite bathrooms. Dining options include the dining room with access to the front courtyard for more entertaining options and a cozy breakfast nook. Your guest will arrive on the stunning circular pavered drive to a exquisite front courtyard entry. An additional pavered driveway leads to an oversized 3-car oversized Main House garage with epoxy flooring. The fully equipped Guest House also offers a gated front courtyard with beautiful mountain views and features custom cabinetry and quartz countertops in the kitchen and the 2 en-suite bedrooms. Two full bathrooms include custom tiled shower walls with decorative accents. The kitchen and great room overflow onto the covered back patio, providing a relaxing retreat. The Guest House includes a private 1-car epoxy coated garage and connections for washer and dryer.

29394 N 74th Street, Scottsdale

6447 N 17th Place, Phoenix
$689,900
5 Beds ⋅ 3 Baths ⋅ 7098803 MLS ⋅ 2,400 SqFt.
One of the best opportunities to own newer construction in the heart of North Central Phoenix, this 2022 Landsea home blends modern design with the convenience of one of the city's most sought-after locations. Offering five bedrooms and three full baths, the flexible floor plan is designed for the way people live today, whether you're accommodating a growing household, welcoming overnight guests, or creating the perfect work-from-home space. The bright, open great room flows effortlessly into a designer kitchen featuring quartz countertops, an oversized island with seating, soft-close cabinetry, stainless KitchenAid appliances, a six-burner gas cooktop, tile backsplash, and an expansive walk-in pantry. Wood-look tile flooring extends throughout the main level, while a first-floor bedroom and full bath provide exceptional flexibility. Step outside to a spacious backyard ready for entertaining, weekend barbecues, or creating your own outdoor retreat. Additional features include a tankless gas water heater, two-car garage, and energy-efficient construction. Perfectly positioned between the Biltmore, Uptown Plaza, and the Esplanade, you're minutes from some of Phoenix's favorite local restaurants, coffee shops, boutique shopping, fitness studios, hiking trails, and highly regarded public and private schools. Newer construction in North Central Phoenix is rare. Finding five bedrooms at this price point is even rarer.

6447 N 17th Place, Phoenix

760 N Ithica Street, Gilbert
$799,999
5 Beds ⋅ 4 Baths ⋅ 7098799 MLS ⋅ 4,418 SqFt.
Fully remodeled luxury residence in the prestigious Eldorado Lakes Community, backing to the golf course with panoramic views. Available furnished or unfurnished. Just Completed -- Major Upgrades This home has undergone significant recent improvements including a freshly remodeled swimming pool, a brand new ground-floor air conditioning system (upper-floor system replaced approximately five years ago), and a new 80-gallon Rheem Platinum ProTerra heat pump water heater -- a high-efficiency, high-capacity unit that dramatically reduces energy costs. Interior The chef's kitchen features white quartz countertops, GE Profile appliances, and a breakfast bar, with both a formal dining room and an eat-in kitchen for flexible entertaining. The formal living room offers soaringceilings and walls of natural light. The great room anchors the home with a cozy fireplace and generous open space ideal for entertaining or everyday living. Master Suite & Bedrooms The upper-level master suite includes a two-way fireplace shared between the bedroom and bathroom, with a private deck overlooking the pool and golf course. Three additional guest bedrooms and a fully remodeled bathroom complete the upper floor. The main floor features a second master suite with an ensuite bathroom, custom built-in cabinetry, and sliding glass barn-style doors perfectly suited as a guest suite, home office, or professional workspace. Garage & Security An oversized four-car garage with epoxy floors and ample storage includes a private, secure fourth stall suitable for additional storage or a dedicated workspace. The home is equipped with a monitored security system and is pre-wired for cameras and whole-house entertainment, including a theater-ready living room setup. Outdoor Living The backyard features the newly remodeled pool and tranquil water features, creating a private resort-style retreat with unobstructed golf course views.

760 N Ithica Street, Gilbert

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